

La Crosse Roof Coating Experts
Trusted Roof Coating Services from La Crosse's Premier Roofers
Here in La Crosse, we know our roofs take a beating from the weather. The constant cycle of sun, rain, snow, and ice can wear down even the most durable materials, leading to worries about leaks and the eventual high cost of a full replacement. As a family-owned business with over 20 years of hands-on roofing experience in this community, we've seen it all. We believe in providing honest solutions that make sense, and for many property owners, that solution is a professional roof coating.
A high-performance roof coating does more than just cover the surface; it creates a seamless, waterproof membrane that reinforces your existing roof. This innovative approach can add years to its lifespan, seal up potential weak spots, and even reflect sunlight to help lower your energy bills in the summer. At Hartland Construction, we apply our deep understanding of roofing systems to ensure your roof coating is applied flawlessly, giving you peace of mind and lasting protection.
Ready to protect your investment? Call us at (608) 470-8845 or fill out our online form to get started.
Our Roof Coating Process for Homes and Businesses
A successful roof coating isn't just about the product we use; it's about the detailed process we follow from start to finish. We believe a meticulous approach is the only way to guarantee a seamless, durable result that truly protects your property for years to come.
Our process is built on our deep roofing knowledge and is designed to ensure a flawless application, whether on a family home or a commercial building. We handle every stage with care:
Thorough Inspection: It all begins with a comprehensive assessment of your roof. We don't just look at the surface; we identify any underlying issues, potential weak spots, and the overall health of the roofing material to confirm a coating is the best solution for you.
Intensive Surface Preparation: For a coating to last, the roof must be perfectly clean. We professionally power wash the entire surface to eliminate all dirt, algae, and loose debris. This essential step guarantees the coating will bond correctly for maximum protection and longevity.
Expert Minor Repairs: Before application, we address any issues found during the inspection. This can include sealing small cracks or securing flashing. Our roofing experience means we can create a solid, leak-free foundation before applying the final protective layer.
Professional Application: With a fully prepped surface, our skilled team applies the high-performance coating using specialized equipment. We work carefully to ensure an even, uniform membrane across the entire roof, creating a tough, seamless barrier against the elements.
Ultimately, our structured process provides you with more than just a coated roof—it provides you with the peace of mind that the job was done right. We combine quality materials with expert craftsmanship to deliver lasting protection you can count on.
How a Professional Roof Coating Pays for Itself
Your roof is one of your biggest assets, but replacing it is a massive expense. Instead of waiting for it to fail, a professional roof coating offers a smarter path. Think of it as a seamless, rubber-like shield that we apply over your existing roof, revitalizing it for a fraction of the cost of a replacement.
The most significant financial win is immediate: you get to postpone a full tear-off and replacement, pushing that huge expense years into the future. By adding a durable, protective layer, you can significantly extend the life of the roof you already have, saving you thousands.
It also saves you money by preventing costly damage. Even a small leak can lead to expensive repairs to insulation, ceilings, and walls. A roof coating creates a waterproof barrier that eliminates those weak spots, acting as powerful insurance against future water damage and repair bills.
Finally, a roof coating actively lowers your monthly expenses. Our reflective coatings bounce summer sunlight away from your building, keeping it cooler inside. This means your air conditioner doesn't have to work as hard, resulting in a direct reduction of your energy bills every year.
When you add it all up, a roof coating isn't a cost—it's an investment. It protects your budget from replacement costs, prevents expensive emergency repairs, and provides ongoing energy savings. It’s a service that truly pays for itself.
Have questions about roof coating? Speak with one of our local experts by calling (608) 470-8845 or send us a message through our website.
Why Choose Hartland Construction as Your Roof Coating Company in La Crosse?
We know that choosing a roof coating company is about more than just the service; it’s about trust. You need a partner who will protect your investment with proven skill and integrity. At Hartland Construction, our entire reputation is built on being that trusted partner for the La Crosse community.
When you work with us, you are choosing a team with clear advantages:
- Deep Roofing Expertise: With over 20 years of hands-on roofing experience, we understand exactly how a roof should perform. We apply this deep knowledge to our roof coating services, ensuring the preparation and application are done right for a truly effective result.
- A Local, Family-Owned Business: We aren't a faceless national chain; we live and work right here. As a family-owned company, we treat every client like a neighbor. Our commitment is to our community, and our reputation depends on the quality of our work.
- Elite Industry Credentials: As an Owens Corning Platinum Preferred Contractor, we belong to a top tier of roofing professionals recognized for our high standards of workmanship, service, and reliability. You can be confident you are working with a fully licensed and insured expert.
- An Honest, No-Pressure Approach: We operate with honesty and integrity. We will give you a straightforward assessment of your roof and will only recommend a coating if it is genuinely the best solution for your specific situation. Our goal is your long-term satisfaction.
Choosing Hartland Construction means putting your property in the hands of a dedicated and credentialed local team. We combine proven expertise with a commitment to doing things the right way, ensuring you get a result you can depend on for years to come.
Ready for Superior Roof Coating in La Crosse?
Achieve peace of mind with Hartland Construction, your reliable partner for roof coating solutions in La Crosse. Contact us at (608) 470-8845 for a friendly consultation to explore the options that best suit your needs. Our commitment to quality, transparency, and client satisfaction means that you can trust us to handle your project with the highest standards of integrity and care. Let us support you in protecting your home investment while enhancing its appeal and efficiency.

Our Customers Say it Best!
Read Our Reviews
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“Hartland Construction remodeled a room in our basement for us over the winter and they were great! Their communication and responsiveness was far superior to any other contractor we had reached out to for the work.”- Jacob W.
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Paul and Jennifer were great to work with and very affordable. We were continuously kept up to date on the project timeline and the end result was a beautiful remodeled bathroom completed on time. Thank you!- Scott H.
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“We recently had the pleasure of working with Hartland Construction, owned by Paul and Jennifer, for a renovation project at our office building, and we couldn't be happier with the results!”- Andy M.
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“From planning stages of our home to completion, Paul and Jennifer made everything easy and stress free.”- Sarah B.
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“Paul and Jen were easy to work with and presented everything in a detailed binder in their initial proposal. There were no surprises, read cost overruns, during the process and everything went off with out a hitch.- Chris
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Frequently Asked Questions
What Types of Roofs Can Be Coated?
Roof coatings are versatile and suitable for various types of roofs, including metal, asphalt shingles, built-up roofing systems, and modified bitumen. Each roof type requires specific preparation and materials to ensure effective application and optimal performance. We assess each situation individually, factoring in the unique requirements of your roofing material, to select the best product and application method. It's essential to use the correct type of coating to avoid future problems or ineffective sealing. By working with our professional team at Hartland Construction, you can rest assured that your roof's material and condition are well understood, and the best practices will be implemented to extend its longevity and efficiency.
Is Roof Coating Environmentally Friendly?
Yes, roof coatings are designed to be environmentally friendly. They can reduce the urban heat island effect by improving your building's energy efficiency through reflective properties, leading to less energy consumption. Additionally, by extending your roof's life and preventing early replacement, roof coatings minimize waste and reduce the carbon footprint associated with manufacturing and transporting new roofing materials. At Hartland Construction, we prioritize sustainability, using eco-friendly products whenever possible to ensure that our services benefit both our customers and the environment.
Do I Need Permits for Roof Coating in La Crosse?
No specific permits are required solely for roof coating in La Crosse. However, if part of a larger remodeling project, specific permits might be necessary, depending on the scope of additional work. Our team at Hartland Construction is well-versed in local regulations and will assist you in understanding any permitting requirements your project may encounter. This ensures compliance with all city and state codes, removing any unnecessary stress and allowing you to focus on your vision.
How Often Should I Consider Roof Coating?
The lifespan and frequency for reapplication of roof coatings depend on the type of coating used, environmental conditions, and the roof's initial condition. Generally, roof coatings can last anywhere from 5 to 10 years before reapplication is advised. Regular inspections can help identify wear or damage early, ensuring timely maintenance and prolonging your roof's effectiveness. Our team at Hartland Construction provides expert advice and services to help you determine the optimal maintenance schedule suited to your specific needs.